University of British Columbia, Integrated Learning
The CMS supporting the university's website was near end-of-life. Its lack of a modern digital toolset became a noticeable impediment to learning success.
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LinkedIn Lessons About Asking the Wrong Questions
It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
A Super Bowl Game Plan For Content that Scores
As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
Understanding Fandom the First Step in Cultivating Fans
To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
Board Participation - Sometimes You Need to be the Willow
In woodworking, a board needs to be relatively rigid and strong enough to support weight. In organizations, that weight-bearing responsibility remains…
Connecting the Dots: Braille in the Digital Age
Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
Accessible Engagement Tools to Create Equitable Opportunities
The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…
E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School
You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…
There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…