Your Website Needs Ownership
Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been…
Let’s Talk About Sex, Baby
When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
Home Page Not Dead, But It Can Suffer from Drive-Bys
The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
Politically De-Motivated - Messaging Lessons from the Campaign Trail
How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Accessibility for All - Meeting the Needs of our Aging Community
Earlier today I attended a Remembrance Day ceremony, along with a few other Echidnas, at the Cenotaph in London Looking around at the seniors, it…
Removing Accessibility Barriers to Promote Independence and Inclusion
"The barriers I face as a blind person can be eliminated by changes to the environment." Those were the words of Jim Sanders, former CNIB president…
Not So Black and White - Or Black and Blue or White and Gold
Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…
Smooth Out Choppy Waters on a Rising Tide
We spend years building up our expertise through hard work, education, and on-the-job learning. And while some people choose to hoard their knowledge…