| Northern Commerce Inc.

Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company

A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.

Extra! Extra! Make Your Newsletter Newsworthy

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create…

A Brand New You? Not Necessarily

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…

Are You Creating Unintentional Barriers to Accessible Employment?

I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…

Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…

top down view of office supplies scattered on an orange surface

Mr. Case, Next-Day Delivery

Northern equips Mr. Case with Magento to offer a next-day delivery service for over 30,000 online products.

An Honest Way to Prevent a 'Panda' Attack

I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…

Captioning -- How Not to Get Lost in Translation

For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…

Subtle Exposure: Making Accessibility Mainstream

Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…

Who Needs to Know? Communicating to Scale

Effective communication gets exponentially more challenging the larger your team. When you’re working with a handful of people in an office (or…