Is Wolfram|Alpha a Better Way to Search?
This week marks the launch of Wolfram|Alpha, which claims to be an intelligent search engine. Actually Wolfram|Alpha does not use the term "search…
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3 UX Tips For Your Higher Ed Website
Need to Know Empathetic website design can help higher education institutions connect with tech-savvy prospective students Understanding the emotional…
We Just Keep Growing!
Echidna would like to announce the addition of our new Account Manager - Erin Brinen. Erin has a background in corporate communications and public…
Finalize Your Holiday Performance Marketing Strategy With Northern Commerce
Get Cyber Week Ready With Northern. In order To prepare your organization to maximize returns this holiday season, your strategic planning needs to…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Unlock Deeper Customer Insights Using Google Analytics Data
Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
MK Rittenhouse, Digital Storefront and Targeted Ads
MK Rittenhouse, a supplier of agricultural and landscaping products, partnered with Northern to build a digital commerce solution targeting B2B audiences.
Should Research and Development Be Done on Company Time?
Many companies struggle to justify the cost/time of Research and Development, especially in tough economical times. Many organizations see the value…