| Northern Commerce Inc.

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Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy

Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.

Avoiding Bumps in the Road - Communicating Change

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…

Solidify Your Digital Strategy for Q4 Performance

The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…

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Albany Law School, Multi-Site Digital Experience

Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.

The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Online Training and the Moodle eLearning Management System Solution

Finding the right eLearning Management System solution for your business means understanding all the options. A few months ago I wrote about the…

Obama Answers Handful of 104,000 Web Questions

In an appeal to the tech-savvy public, the White House’s Web site opened itself to Internet-submitted questions for President Obama’s online town hall…