Humans only please ...
In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization
Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
A Super Bowl Game Plan For Content that Scores
As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
Ask and You Shall Receive
Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…
Kekkou Desu Mr. Roboto - The Perils Of Content Automation
One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
Simple Things Your Company Should Stop Doing Online Right Now
Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of…
Highlighting Collaboration at MidCamp
A trio of Echidnas is about to blow into the Windy City for the fifth annual Drupal MidCamp. We're committed to supporting the Drupal community and at…