Thanksgiving, a culture of gratitude during times of change
This year truly has been one filled with change. Over the past couple of weeks, you look around and notice the leaves changing colour. This time of…
Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again
Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
We Have the Will to Give; Resolve to Do Something
Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
Open Source, the Humanities, and the Future -- Part Three of Our Talk with Susan Brown
In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…
How to Prepare for Shopify’s One-Page Checkout Migration
Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…
2013 -- Social Success Stories
They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart
Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…
7 Omnichannel Tactics to Drive BFCM Revenue
Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
Is Google Grants for you?
If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…