Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
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Northern Commerce Announces Open House, Networking Event & Office Expansion
For Immediate Release: LONDON, ON – February 12, 2019 — Northern Commerce is pleased to announce Discover Northern, an open house and networking event…
Sessions, Sprints, Mentoring: Inside The DrupalCon Experience
I have been meaning to write this since returning from DrupalCon last week. For us in London Canada, Seattle is in not only a different country but a…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Defending Our Street Hockey Title
Navigating the digital landscape can be a daunting task, not to mention planning, organizing and running a national street hockey tournament! Hockey…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Are You Creating Unintentional Barriers to Accessible Employment?
I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…