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Echidna Blog

Sharing Knowledge Helps Us Find the Answers

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…
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A small dog wearing Canada Pooch products to protect from the cold.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
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Echidna Blog

Google Adwords Remarketing

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
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Crowd in sports arena

Lightning + John Howard Society

LONDON, ON – Heading into their third season of sponsoring the London Lightning, local tech company Northern Commerce is ramping things up with a…
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Echidna Blog

Are they a different kind of animal?

The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…
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Echidna Blog

Does Knowing How to Cut With a Scalpel - Make You a Surgeon?

Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…
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Echidna Blog

Creating Effective Online Presentations

Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…
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Echidna Blog

Talkin' Tech With Techalliance

David Billson invites Digital Echidna president and CEO Andrew McClenaghan to the table in Talkin' Tech with TechAlliance. This series explores how…
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Echidna Blog

Visual Storytelling - Seeing the Message Clearly

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…
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a group of people raising galsses of wine to cheers around a patio table

Andrew Peller, The Wine Shop Reboot

Andrew Peller re-platformed The Wine Shop, upgrading its commerce experience, circumventing lost brick-and-mortar sales.
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • User-Centric Design
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      • Digital Asset Management
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      • MarTech Migration
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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