Navigating the Economic Downturn
The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
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Obama Administration Rolls Out 'White House 2.0'
The Obama administration’s recently launched official Flickr photostream was just the beginning. On Friday, the tech-savvy administration announced…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
Facebook No Teenland? So? Go Where Your Customers Are
A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
Who, Not How Many, Should be the Real Question
Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
Happy Canada Day
On this Canada Day, now, more than ever, we find ourselves at a crossroads about what it means to be Canadian, as we celebrate the 153rd anniversary…
GP Bikes, Conversions with Klaviyo
Northern ignited GP Bikes' growth by driving dynamic customer experiences from campaign to conversion with Klaviyo.
Echidna launches new website for Play On!
Echidna Solutions Corp is excited to launch the new website for CBC’s Hockey Night in Canada Presents Play On! . The new site offers an upgraded…
To Use Image Links, or Not to Use Image Links...
Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…
It's iPhone Day!
Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…