When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…