Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Plotting Your Road Map to Online Success
Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
The Path to Enrollment: How Guided Pathways Drives Higher Ed Success
Need to Know Higher education institutions have been adopting the Guided Pathways model to enhance enrollment amidst growing competition. The Guided…
It’s Past the Time to be “Aware” on Global Accessibility Awareness Day
We’ve had nearly a decade to hit the ground running -- hopefully on a ground that’s fully accessible to all. But even today, the morning after Global…
Moving House: Why and When You’ll Want to Call in an Expert
Website migrations are a lot like moving houses. Some organizations can complete the migration themselves, but there are definite benefits to calling…
Don't Panic -- Crisis Communications
In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
How to Avoid Any Post-Launch Jitters with a Support Agreement
Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
AODA - Less Confusion, More Community
Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…