What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…

In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…

The adage “expect the best and prepare for the worst” is a truism in accessibility, particularly in a hypothetically jurisdictionally-confused, stress…

Today is the International Day of Persons with Disabilities. Canada has made strong efforts to be a leader in this field, hearkening back to 1989 when…

Digital Echidna ranks as one of the top two Drupal development firms in Canada, and the top ten in all of North America, according to a just-released…

Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…

Every year reviewers weigh in and try to decide what the best and most purchased "Tech Gifts" will be this coming Christmas. With the rapid advances…

Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…