If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place
If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
A Not-By-The-Book Guide to Copywriting and Editing
I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
Intranet Benefits? How About a 25 Per Cent Productivity Boost and Engaged Employees?
It would seem intuitive that the more people talk, the more information gets shared, and the more involved your employees would feel, right? A well…
Diversity - Weaving a Stronger Mosaic
What's the value of diversity? For us, it's been a natural part of our ultimate goal to build the best solutions for our clients. And how do you get…
From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
My Website Looks Different in Internet Explorer!
Why does my website look different in Firefox and Internet Explorer? Where are my rounded corners? If you’re a web designer, developer or maybe an…
Follow Friday #FF
If you're on Twitter, you've probably seen, if not participated in, the #FF hashtag. But, just in case you haven’t, or you’ve been wondering what it…
Looking Back to Look Forward
We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
Here Comes the Boom: Digital Echidna is a Certified Thunder Integrator
Publishers looking for a content management system that perfectly aligns with their needs, need now to look no further than Digital Echidna, now one…
How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983
Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…