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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Hardly a Slacker: Slack and Accessibility

We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…
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Echidna Blog

Accessibility Matters - Technology's Promise Must Be Augmented by Humanity's Will

Today is the United Nation's International Day of Persons with Disabilities. Its theme, this year, is " Sustainable Development: The Promise of…
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Person using laptop to shop online.

3 Key Ways to Foster Retail Loyalty in 2023

Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
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Students working together at a computer

University of Toronto, School of Continuing Studies

A trio of websites with a custom middleware solution prevented search engines from crawling and indexing the University’s programs.
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Echidna Blog

Intranet Introspection: Proper Execution

So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
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Echidna Blog

AODA Compliance Deadline Tips for the Non-Compliant

The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
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Echidna Blog

Don't Template the Life Out of Your Content - How Structure and Creativity Intersect

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
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Echidna Blog

Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
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Echidna Blog

Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key

Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
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Echidna Blog

We Shone the Spotlight on Accessibility; Now Let's Keep it in Permanent Focus

So while we may wrap up our month-long (with a few extra bonus days) blog focus on accessibility, that doesn't mean the issue shouldn't remain top of…
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