Is Print Advertising Dead?
“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…
So What's the Difference Already?
SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
Social Media Can Be a Winner for Sports Organizations
In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
Changing PCI Compliance Standards for eComm Retailers: What You Need to Know
Need to Know As of April 1, 2024, the PCI DSS 4.0 standards have become best practices for processing credit card transactions, with 51 new…
Drupal North: Putting the Principles of Engaging Presentation to Work
What makes training effective? Content is obviously the foundation, right? But delivery can be just as important. I’ve been given a lot of thought to…
Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
Talkin' Tech With Techalliance
David Billson invites Digital Echidna president and CEO Andrew McClenaghan to the table in Talkin' Tech with TechAlliance. This series explores how…
How Your Users (and Google) Are Searching for a Positive User Experience
I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
Tips for Choosing your Web Host
Where to host your (new) website is often a difficult decision for clients to make. With so many web hosting services out there – it can be a tough…
Ensure Your Presentation Complements - Not Competes With - Your Message
When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…