Accessibility for All - Meeting the Needs of our Aging Community
Earlier today I attended a Remembrance Day ceremony, along with a few other Echidnas, at the Cenotaph in London Looking around at the seniors, it…
Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Twitter’s Pinocchio Theory
The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
Social Media Can Be a Winner for Sports Organizations
In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
Northern Commerce Funds New Digital Marketing Competition at Fanshawe College
For Immediate Release: LONDON, ON – February 13, 2020 — This month, Fanshawe College is launching the Northern Digital Marketing Challenge, an…
Show Strength or Be Strong? The Answer is Clear
True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…
Intranet Introspection: The End Can Be Just the Beginning
Just over a week ago, I covered the importance of communication and preparation for your launch. Today I’ll cover the post-launch era of your Intranet…
Walking a Book
It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…