How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
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Acquia Certified Site Factory Pro, At Your Service!
The adaptive, resourceful echidna is a fitting mascot and company namesake because we exist in a digital environment that’s always changing and…
User Experience and Mass Transit Websites: Planning a Better Experience
So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
Always Be Prepared
We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…
Has Social Media Changed the Landscape of Business?
Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…
Drupal Modules as Solutions, Toolkits and a Middle Way
There is a lot of excitement in the Drupal community about the release of Drupal 9. In particular, one of the most appealing elements is how the…
Is a Video Worth a Thousand Words?
As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…
Incoming Links and SEO
At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…