From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…

We often get requests to ensure that print versions of our sites look just as good as the web version. One of the challenges we routinely face is…

In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…

YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…

From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…

Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…