An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
How Do I Keep My Website Fresh?
We often get asked by clients, “ How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh…
Incoming Links and SEO
At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…
Online Content: What makes it great?
We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
Helping You Navigate Through Google Analytics
Almost every website launched today has (or should have) Google Analytics installed. If your website doesn’t have Google Analytics installed – contact…
Unlock Business Opportunities With Our Accessibility Check‑Up
Accessibility requirements are continually evolving. A site that was considered accessible as recently as last year may already need updates to meet…
Is Print Advertising Dead?
“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…
Online Advertising Is Where It's At
This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…
UX for Health Care Websites: The Hospital Foundation Website
There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
AODA and You: What to Do Now
We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…