Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…

Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…

There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…

Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…

For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all…

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on…

After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…