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Echidna Blog

Your Voice; Your Foundation

There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…
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Echidna Blog

Need a Catchy Headline? Unleash Your Corporate Id

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…
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Echidna Blog

A Celebration of Canada

It's been an exciting few days here at Digital Echidna. Right across the road -- really, all around us -- we're in the midst of SesquiFest -- a five…
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Echidna Blog

Digital Echidna takes home award in the 2018 WebAwards competition

Digital Echidna has received the 2018 WebAward Standard of Excellence award for its work on its client, Amico Corporation, website. The recognition…
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Echidna Blog

2018 - A Year in Review

The office has been pretty quiet the last week and a half. Many on the Echidna team have been taking a well-deserved break and enjoying the holidays…
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Echidna Blog

Hindsight In 2020 - New Ways to Do Business Powered by the Consistency of Change

Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…
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Echidna Blog

Kicking Off 2018 with Content? Question Your Path to Success

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…
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Echidna Blog

THIS >>> Or How to Guarantee I'll Never Interact with Your Content

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
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Echidna Blog

Finding Your Inner Spoonman

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
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Echidna Blog

Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
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