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Echidna Blog

The Right Way to Give? That's Up to You

When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…
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Echidna Blog

Your Website Needs Ownership

Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been…
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Echidna Blog

A Common Sense Approach to GDPR Prep

“What are all these GDPR emails filling up your inbox?” -- The Guardian. “GDPR. What It Is and How Might it Affect You?” -- The Wall Street Journal.…
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A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…
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Echidna Blog

Smart Date 2.0: Let's Do This Again!

The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…
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Echidna Blog

Intranet Introspection: Proper Execution

So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
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Echidna Blog

Connecting the Dots: Braille in the Digital Age

Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…
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Echidna Blog

COPE-ing with Copy 101 – The Long and the Short of It

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
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Echidna Blog

Get Ready to Ride the Google Wave!

Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…
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Echidna Blog

How to Avoid Any Post-Launch Jitters with a Support Agreement

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
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      • Paid Media & Digital Advertising
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      • Google Analytics 4 & Performance Reporting
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