Echidna is Going Back to School
One of our key foundational principles here at Digital Echidna is a desire to always be learning and continuously improve. One of the best ways to…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
How To Ask Your Visitors For Personal Info
If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
Smooth Out Choppy Waters on a Rising Tide
We spend years building up our expertise through hard work, education, and on-the-job learning. And while some people choose to hoard their knowledge…
In a Bad Situation? Language Matters
Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
Hurry Hard - Hitting the Button for Project Success
The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
Can Your Phone Augment Reality?
Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
Can an Online Community Be Profitable?
After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…
Creating a Successful AdWords Campaign
As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…