Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…

There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…

As we're two-thirds of the way through January, you may feel the giving season has faded behind in your rear-view mirror. In fact, many are well into…

When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…

It’s my last post of the year! Well, that’s not entirely true, but for many of us the arrival of Labour Day feels like we’re at the precipice of…

Echidna would like to announce the addition of our new Account Manager - Erin Brinen. Erin has a background in corporate communications and public…

So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…