Face Time, Not Just "FaceTime" Improves Accountability, Understanding
In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
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Northern & Fanshawe College's Co-Funded Partnership Supports 15 Local Businesses
For Immediate Release: London, ON — April 20, 2021 — In January of this year, London-based agency, Northern Commerce, and Fanshawe College announced…
Putting Accessible Images in Focus
It’s tempting. I get it. Posting a photo to your social media, it would just be so easy to upload and click -- with the obligatory sarcastic comment…
Can’t See Forest for the Blog? Plant Evergreen Content
Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…
Filling the Void with Facts - Effectively Bearing Bad News
It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
The Cautionary Tale of Boaty McBoatface
If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…
Don't Cry Beige to Meet an Artificial Content Schedule
What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…