Hockey Night with Echidna
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…
User Experience and Mass Transit Websites: Planning a Better Experience
So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
Always Be Prepared
We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…
Drilling Into the Importance of Client Education for UX and Content
Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
Digital Echidna’s President Nominated for IABC Outstanding Communicator Award
First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
Don't Let Coke's Experience Hijack Your Campaign Efforts
Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
Why Your NEW Business Website Needs A Blog
OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…
AODA - It's Time to Act
So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…