Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…

If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…

The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…

Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…

Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…