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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Voices Carry - How Personal Should Your Business Get?

Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…
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With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…
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Off Target: Lessons in Knowing Your Market

Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
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When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
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Accessibility Matters - Audio Description: How Much is Enough?

Finding the balance between what's ideal, what's needed, and what's acceptable is a key feature -- and challenge -- of accessible practises. And while…
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Need to Know Migration to Drupal 10 presents unique challenges, particularly for those currently using Drupal 7 Starting with an audit helps identify…
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Serenity Now!

Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
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Real Talk on Plain Language

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
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So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
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Three Social Trends; Three Valuable Lessons

OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
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