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Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
University of British Columbia, Integrated Learning
The CMS supporting the university's website was near end-of-life. Its lack of a modern digital toolset became a noticeable impediment to learning success.
Video Games Live at The JLC Ticket Giveaway Contest
Echidna is giving away two (2) tickets to Video Games Live! For the first time you will be able to experience the #1 Touring Game Concert in the World…
Omnichannel Fulfillment A Win-Win For Retailers and Consumers
Learn why in-store pickup continues to be popular with customers and retailers post-pandemic, and how brands are expanding their omnichannel fulfillment options.
What is Responsive Web Design?
Responsive Web Design is "a methodology for designing web sites that can adapt to a range of screen sizes and device types." - (Wikipedia) Mobile…
The Many Strengths of Diversity
Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…
University of Toronto, School of Continuing Studies
A trio of websites with a custom middleware solution prevented search engines from crawling and indexing the University’s programs.