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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

A Move Towards Potential

Sure, some of us may have made a wrong turn at Talbot. And, over the next couple of weeks, there will be the inevitable questions about where we now…
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Open Source, the Humanities, and the Future -- Part Three of Our Talk with Susan Brown

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…
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Push Marketing from Pluto. NASA's Message from Instagram

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
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Why It's Essential to Put Your Business in the Palm of Your Customers’ Hands

There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…
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Email & Automation

ECPB Hero

How to Reduce eCommerce Friction to Build Lasting Customer Relationships

Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
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Echidna Blog

Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer

Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
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Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
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AODA - Less Confusion, More Community

Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…
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Accessibility and the Charter - 35 Years Later are We Walking the Talk?

A guarantee means nothing if you don't have the will to sustain it. And while today marks a significant anniversary in our country's history, it…
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