AODA 2021 -- A Roadmap and Tools for Accessibility Compliance
Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…
A Day in the Life - An All-Too-True Hypothetical Look at Accessibility
Let’s take a journey on this Global Accessibility Awareness Day in the hope that we can all see that less can be so much more. Let’s look over the…
The Power of Personalization
The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…
Can’t See Forest for the Blog? Plant Evergreen Content
Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…
Are they a different kind of animal?
The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…
Accessibility Can’t Just be Lip Service; Words Must Have Weight
They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
AODA -- Halfway There but Not Actually Halfway There
One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…
Me Comprenez-Vous? AODA in French
I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
It's time to focus your marketing efforts
Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…