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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Smart Date 2.0: Let's Do This Again!

The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…
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Echidna Blog

Connecting the Dots: Braille in the Digital Age

Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…
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Echidna Blog

Engaging Success

One way or another, it’s going to prove to be an exciting week next week as I, along with a couple of other Echidnas, head to Boston to attend the…
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Echidna Blog

Navigating the Economic Downturn

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
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Acquia Engage Award on a phone screen

Acquia Engage 2021

What is Acquia Engage? The annual Acquia Engage conference features two full days of marketers, developers, and industry experts gathering to work…
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Echidna Blog

Digital Echidna is Proud to Support One Book One London

Today Digital Echidna was invited to the launch of London Public Library’s One Book One London reading initiative. We hope you’ll join us in this…
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Echidna Blog

Connect With Local Emerging Talent

Are you a business in London looking to connect with emerging talent? Then you need to attend the 3rd Annual Student-2-Business (“S2B”) Networking…
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University of Toronto, School of Continuing Studies

A trio of websites with a custom middleware solution prevented search engines from crawling and indexing the University’s programs.
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Northern office with tables, chairs, and kitchen

Northern Commerce Awarded Best Workplaces in Ontario Recognition

For Immediate Release: London, ON — June 25, 2020 — Northern Commerce is one of London’s fastest-growing digital agencies earning international…
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Two people holding hands and holding shopping bags while walking

Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack

When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
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