An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
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AODA and You: Staying Compliant
So… now what? Earlier this year, we did a four-part series (see links at the bottom of this article) on how to ensure your Website meets the standards…
Lose the Crutches, Let Your Client’s Message Run Free
If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
Reviewing, Reporting, Communications - Six Foundational Items that Transcend All
A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
5 Steps To Create An Effective Chatbot Experience
In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…
The People in Your UX Neighbourhood
People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…
Does Your Twitter Account Suck - Big Time!?
I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
The Power of Personalization
The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…