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Displaying 681 - 690 of 774
Echidna Blog

Making Your Clicks Count

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…
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Echidna Blog

Where to Eat at PSEWEB? We Know a Place... Or 20

If you know me, you know that I am on the road. A lot. I like to bring my particular brand of snapping and clapping to trade shows, events, and…
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Echidna Blog

Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
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Echidna Blog

Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
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Echidna Blog

Make Sure Your Source is the Right One

Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
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Echidna Blog

The Human Touch - The Value of Face-to-Face Communication

Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…
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A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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Echidna Blog

Social Media Can Be a Winner for Sports Organizations

In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
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Echidna Blog

Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
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Echidna Blog

Clear Communication, Eliminating Jargon Lets Your Message Hit the Button

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
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  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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