Hacking a Bridge to the Future
Want a sneak peek at the future? Then Western University’s the place to be this weekend -- and Echidna’s proud to be a part of the excitement…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Home Page Not Dead, But It Can Suffer from Drive-Bys
The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
Language Matters -- Who the F*** Do You Think You Are?
If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…
Northern Named One of the Best Workplaces in Canada 2025
Last night, the Northern team had the honour of attending the 2025 Best Workplaces in Canada awards ceremony - an evening filled with inspiration…
Improving Site Performance: A Deeper Dive on Page Load (Part Two)
In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…
Teaching Accessibility from the Ground Up
Awareness is the first step. Application and acceptance as the status quo is the ultimate goal. Some major companies in the technology industry are…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…