Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Accessible Engagement Tools to Create Equitable Opportunities
The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…
The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
Filling the Void with Facts - Effectively Bearing Bad News
It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
Accessibility Matters - Window Dressing or a Door to a Greater Commitment?
Any and all efforts to improve accessibility are appreciated -- but it's better when these highly visible accessibility efforts are more than just…
Window-Eyes' Shutting Causes Challenges, Changes for Users
Last week marked the end of a long-standing text-to-speech engine, Window-Eyes. More than two decades after its creation, this commercial screen…
Taking a Bite Out of the Forest City for PSEWeb
The calendar has changed and August is upon us. And in less than two weeks, PSEWEB will be hosted in Digital Echidna’s hometown of London, Ontario…
AI First is a Hot Topic. AI Second is the Right Way.
Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…