Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
Chatbots: Details that Make a Difference
Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
Northern Commerce One of Five Agencies in North America Shortlisted for Google Award
For Immediate Release: LONDON, ON – July 12, 2017 — Northern Commerce, a Canadian leader in the digital industry, has been shortlisted for the North…
Questioning the Census -- Mandatory Accessibility Mandates Clarity
When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
Being SMART About Networking Gets Results
Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…
Five Hard Truths About the Soft Skills that Set New Job Hunters Apart
It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…
Is Justin.tv Better Than YouTube?
YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…
Ask and You Shall Receive
Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…
Trolling Through the Muck Can Lead to Business Gold
Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…
Accessibility is About Independence, Not Dependence on Others
While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…