Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…

Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because…

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

Today Digital Echidna was invited to the launch of London Public Library’s One Book One London reading initiative. We hope you’ll join us in this…

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…

Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…