| Northern Commerce Inc.

A small dog wearing Canada Pooch products to protect from the cold.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.

The Benefits of Using Google Analytics 4

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…

How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide

With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…

It’s Past the Time to be “Aware” on Global Accessibility Awareness Day

We’ve had nearly a decade to hit the ground running -- hopefully on a ground that’s fully accessible to all. But even today, the morning after Global…

Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…

A New Approach for the RFP Process

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

Sessions, Sprints, Mentoring: Inside The DrupalCon Experience

I have been meaning to write this since returning from DrupalCon last week. For us in London Canada, Seattle is in not only a different country but a…

An Open, Honest Talk About Procurement Improvements

Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…

Finding Your Inner Spoonman

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…

Nominations Are Great, but the Work is, Honestly, its Own Reward

There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…