| Northern Commerce Inc.

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A small dog wearing Canada Pooch products to protect from the cold.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.

Customer Service

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

News Update: Upcoming Drupal Contribution & Learning Opportunities in London, Ontario

At Digital Echidna, we're committed to open-source technology. In particular, we're proud of our standing as Southwestern Ontario's leading Drupal…

Adobe Commerce 2.4.0-2.4.3 Reach End of Support. What Now?

What You Need to Know Adobe Commerce software versions 2.4.0-2.4.3 are no longer supported as of November 28, 2022 The underlying PHP version (7.4)…

Content Isn't King - It's Far More Foundational Than That

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

Honestly, Customer Service Starts at “Home”

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

The Ultimate UX Research Question Answered

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…

A 20/20 Look at High-Level 2019 Digital Trends

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…

The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching

It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…

Moving House: Planning to Migrate Your Drupal Website

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…