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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

There's Safety - and Quality - In Numbers

We've often talked about why we believe so strongly in Drupal and why we're committed to giving back to this open-source community. We've built our…
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Presenting Opportunities for Echidnas to Grow

A crew of Echidnas are heading to the Steel City for this weekend's Drupal Camp PA -- and it's a fitting location to discuss how our solutions and…
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COPE-ing with Copy 301: The Devil’s in the Details

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
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The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open

The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
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Sharing Stories Using Their Own Words

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
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Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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Hockey Season Starts - So What is the Best Team?

The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…
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Why I Drank the Blue Kool-Aid

This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…
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A Day in the Life of a Digital Project Manager

Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
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Be Good at Bearing Bad News

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
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