It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…

Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…

I recently read an article listing “ 20 Ways to Tell If You Use Social Media Too Much” and a few of my favourite posts were: You are going to spend…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…

There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…