At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

Facebook offers its users a window into the worlds of their friends, families, and colleagues. However, for visually impaired and blind users, that…

"I want to be seen in a positive light, rather than not seen at all. I want to be seen as a contributor and I want to be seen for my potential." It…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…