Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…

We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…

It's been an exciting few days here at Digital Echidna. Right across the road -- really, all around us -- we're in the midst of SesquiFest -- a five…

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…

You probably already know this, but there are over a dozen holidays in our multinational/multi-faith culture that are celebrated in and around this…