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Echidna Blog

Push Marketing from Pluto. NASA's Message from Instagram

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
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A Recipe for UX Success

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
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Creative Solutions for Innovation 150 Challenges

[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…
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Talkin' Tech With Techalliance

David Billson invites Digital Echidna president and CEO Andrew McClenaghan to the table in Talkin' Tech with TechAlliance. This series explores how…
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COPE-ing with Copy 301: The Devil’s in the Details

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
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Top-Five Challenges in Higher Ed Web Design

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
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Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
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Write Compelling PPC Ads

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…
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To paraphrase Edgar Allan Poe, "Tis some Echidnas tapping at the Baltimore Convention Centre door -- only this and nothing more." That's right, this…
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Reflecting on IWD: A Trail Blazed and a Path Forward

Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…
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