Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
UX for Health Care Websites: Putting the patient first
Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…
Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017
We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year…
The 411 on Getting Echidna to Booth 210 in Nashville
If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…
Is AI Chat Right for Your Organization? 3 Questions to Ask
Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
Omnichannel Fulfillment A Win-Win For Retailers and Consumers
Learn why in-store pickup continues to be popular with customers and retailers post-pandemic, and how brands are expanding their omnichannel fulfillment options.
How Your Users (and Google) Are Searching for a Positive User Experience
I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
Plan Your 2018 Content Without Sucking All the Creativity Out of It
We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…
Accessibility Matters - iAid Update
Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
Two Echidna Projects List as Finalists for Acquia Engage Awards
Laissez les bons temps rouler! Digital Echidna is proud to announce that it has been listed as a finalist in the Excellence in Digital Marketing…