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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Adobe Experience Manager (AEM) Sites Services

Echidna Blog

Accessibility, Ability First Makes Champions of Us All

Tomorrow morning, we'll be attending the Ability First Champion awards. Digital Echidna's owner, Andrew McClenaghan, will be delivering a brief speech…
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Echidna Blog

Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
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Echidna Blog

Don't Panic - The Truth of Why You Don't Have 1.1 Million New Reasons to Fear CASL

Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story. Even though some of the less…
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Echidna Blog

Make Sure the Joke's Not on You -- and Your Brand

Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…
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Echidna Blog

Captioning -- How Not to Get Lost in Translation

For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
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Echidna Blog

A Trio of Tools to Get Your Message Across

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…
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Echidna Blog

We’re Down with UXC (Yeah, You Know Me!)

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
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Why does AI first keep failing?

AI First is a Hot Topic. AI Second is the Right Way.

Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
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Echidna Blog

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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