Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…

This week marks the launch of Wolfram|Alpha, which claims to be an intelligent search engine. Actually Wolfram|Alpha does not use the term "search…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…

At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…

To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…