Here we grow again!
We are excited to welcome our new Manager of Business Development, Victor Harris, to the Echidna team. Victor joins us from the promotional industry…
Language Matters -- Who the F*** Do You Think You Are?
If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…
Quality Content - Learning the Universal Language
When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
AODA and You: What’s in it for me?
There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…
Plan Your 2018 Content Without Sucking All the Creativity Out of It
We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…
Let's Chat about Chatters' Hybrid Omnichannel Commerce
Northern launched the new Chatters digital experience leveraging Adobe Commerce and an integration with LS Central (POS/ERP) to marry the brand's key revenue drivers - product sales and salon services.
No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say
I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
Understanding Fandom the First Step in Cultivating Fans
To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
Take a Look in the Mirror ...
Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…