Headlining Reasons to Think Ability First
Last Friday morning, at the Ability First's Champion Awards breakfast, I was in the company of enlightened people. That might be a strong statement…
The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
Get Ready to Ride the Google Wave!
Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…
How Northern Increased Leads 81% for Ivey Business School
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
A Structural Model for Effective Anonymous Commentary
Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
If A Tree Falls
In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…